Human-Centered Innovation.

Impactful Change.

We're here to spark conversations about the everyday challenges
hiding in plain sight that are often overlooked.

Makeda’s story begins in a home where creativity was part of everyday life—not because things were perfect, but because her parents worked hard to make
Every company starts with a story. For me, it began with a question, a moment of change, and a belief that innovation belongs in everyday
Most of us think about how our hair looks—but how often do we think about how our hair products are affecting our bodies?

We aim to build a community of those who are passionate about making thoughtful, impactful change.

Makeda’s story begins in a home where creativity was part of everyday life—not because things were perfect, but because her parents worked hard to make
Every company starts with a story. For me, it began with a question, a moment of change, and a belief that innovation belongs in everyday
Most of us think about how our hair looks—but how often do we think about how our hair products are affecting our bodies?